In case you didn't know, email usage is at an all-time high. In fact, more than 3.7 billion people use email worldwide. So it's no wonder we all constantly receive marketing emails from businesses. Put simply, email marketing works. This is true even in the B2B space.

In fact, 86% of B2B marketers rely on email marketing campaigns to promote new business. This begs the question — are you using email marketing effectively for your business?

There are a variety of email marketing service tools available today to help you with your email marketing — some of which are completely free forever. But, it's important to note, not all free email marketing tools offer the same features.

Free Email Marketing Tools

Fortunately, we have you covered — here, we've listed and reviewed the best free email marketing tools available today.

1. HubSpot Free Email Marketing Tool

Price: Free; paid plans with Marketing Hub: $45/mo (Starter), $800/mo (Professional), $3,200/mo (Enterprise)

HubSpot offers a reliable and feature-packed email marketing tool that’s suited for growing businesses — for free. Create professional, personalized, and on-brand marketing emails that engage and grow your audience.

With the drag-and-drop email builder, you don't need to wait on IT or designers to help you create your emails.

Additionally, the tool is automatically integrated with your free, all-in-one CRM platform. This means you can easily tailor and personalize emails based on relevant data stored in your CRM (e.g. name, company, previous purchases, previous sales conversations, previous support tickets, etc.).

Lastly, with the tool's email reporting analytics, you’ll be able to identify exactly what is and isn't working among your audience members.

2. Moosend

Price: Free; $8/mo (Pro), request a custom plan (Enterprise)

Moosend is ideal for people looking to get their feet wet in email marketing. The free tier comes feature-packed, but you're maxed at 1,000 subscribers and won't have a dedicated IP address.

Moosend offers an easy-to-use drag-and-drop editor, email marketing automation triggers, real-time analytics, and list segmentation features. Moosend doesn't offer a CRM, but if you're looking to solely do email marketing, it might be a good start for your business.

3. SendPulse

Price: Free; $8/mo (Standard), $9.60/mo (Pro), $13.44/mo (Enterprise)

Send Pulse has over 130+ templates to choose from or you can create your own using the drag-and-drop editor. Under the free plan, you'll have access to Send Pulse's highly regarded support team, including support via live chat.

In terms of functionality, Send Pulse has a "Resend" feature that allows you to resend unopened emails with different subject lines, which is valuable for time scrapped marketers. They also offer web pushes, SMTP, Viber, and more.

4. Sendinblue

Price: Free; $25/mo (Lite), $65/mo (Premium), request a custom quote (Enterprise)

If your business relies heavily on transactional emails, such as forgotten password help and invoice receipts, then Sendinblue might be ideal for you. With their extensive developer APIs, you'll be able to integrate with their email system to achieve custom and required technical processes.

With Sendinblue's free plan, you'll have access to a vast array of templates, personalization, A/B testing, contact management, workflow editor, and real-time reporting.

5. Netcore Email API

Price: 30,000 emails free for the first 30 days, then100/ day free, forever; paid plans start at $25/mo for 150,000 emails

Netcore Email API (formerly Pepipost) is an integrable SMTP relay service for fast email delivery. That means your emails are sent to your customers in less than three seconds.

Easy email APIs give you the freedom to connect custom apps and platforms or use open source marketing platforms like Mautic and Mailtrain for sending your emails.

Once your emails are sent, the dashboard displays real-time updates about your campaign performance including the number of deliveries, opens, clicks, unsubscribes, and bounces.

The AI-powered servers optimize your emails based on the success metrics for the type of email you send. For example, the predictive engagement feature automatically prioritizes delivery to users who are most likely to engage, and send-time optimization ensures your emails are sent at the most optimal time.

You also gain access to in-depth analytics that can also be delivered straight to your internal systems with the use of powerful webhooks. And if you experience any issues, the 24/7 email experts on chat resolve those quickly.

6. Mailchimp

Price: Free; $9/mo (Essentials), $14.99/mo (Standard), $299/mo (Premium)

Mailchimp offers access to email marketing features such as list segmentation, A/B testing, contact profiles, and more. However, it's important to note you'll have Mailchimp branding in your email footers with the free plan and won't have access to premium support.

Mailchimp integrates with ecommerce providers including WooCommerce and Magento if you have an ecommerce store. Additionally, the tool integrates with WordPress, if that's your CMS software of choice. Lastly, Mailchimp offers reports and analytics for emails so you can identify areas of opportunity.

7. Zoho Campaigns

Price: Free; $3/mo (Email-Based Plan), $4.50/mo (Subscriber-Based Plan), $7/mo (Pay by Email Credits)

Zoho Campaigns provides access to features such as A/B testing, reports, and email templates. If you're already using the Zoho CRM, it makes sense to check out Zoho campaigns to see how email and CRM work together. This type of email marketing tool and CRM integration will improve your workflows and productivity.

It's important to note that while the free version provides a variety of email marketing features, most of them have limitations.

8. Mailjet

Price: Free; $9.65/mo (Basic), $20.95 (Premium), request a quote (Enterprise)

With Mailjet's free plan, you'll have access to unlimited contacts, APIs and webhooks, an advanced email editor, and analytics. However, with the free plan, there are no available features for A/B testing or automation.

Mailjet's interface is easy to use and since the tool gives you full API access, Mailjet is ideal for businesses that require technical adjustments.

9. Benchmark

Price: Free; $13/mo (Pro), request a quote (Enterprise)

Benchmark is designed to cater to enterprise-level businesses, is user-friendly, and easy to implement. It has a drag-and-drop editor, a variety of email templates, sign-up form options, and drip campaign features.

However, there's no option for A/B testing or automation features on the free tool. Furthermore, contacts can't be added via list import in the free plan — you can only email contacts who fill out Benchmark subscriber forms.

10. MailerLite

Price: Free; $10+/ mo for 1,000+ subscribers

MailerLite is ideal for small businesses that want to send bulk marketing emails. It's well-equipped with preview features so you can review your email on desktop and mobile before sending it.

However, the API and integration capabilities are not as robust as some of the other options in this list.

11. ExpressPigeon

Price: Free; request for custom pricing for paid plans.

ExpressPigeon is a good solutionfor businesses with short email lists that include high-priority subscribers. With ExpressPigeon, you can effortlessly build and personalize emails, automate email responses, and send high-volume emails.

Best of all, you gain access to all of the premium features with the free plan — however, there are low send and subscriber limits. ExpressPigeon is regarded as having some of the best customer satisfaction scores in the industry.

12. Stripo

Price: Free; $125/mo (Business), $400/mo (Agency)

Stripo is drag-and-drop email template software. You can use this service to customize personalized emails without any design experience and ensure that your emails will be beautiful and professional.

There are two different types of editors on Stripo, one specifically for marketers, or anyone with little-to-no design experience. The other editor, the HTML code editor, is made for email developers.

Stripo gives you access to over 300 finished templates, add-ons for embedding, interactivity, and smart features. The tool also integrates with HubSpot and lets you export your emails into the CRM with two clicks. The integration also allows for account sync for both accounts.

13. Kickbox Email Validation

Price: Free; paid plans based on subscribers (e.g. 500 addresses for $5/mo).

Kickbox is an email verification software that ensures your emails are reaching the customers you aim to target. When emails are verified, major email providers are less likely to mark those emails as spam, which means your email has a greater chance of appearing in the main inbox of your customer.

Kickbox combs through your email list and ensures all of the recipients are real accounts that aren't outdated. This saves you money in the long run because your email list will be smaller, more concise, and accurate.

The software integrates with HubSpot as well, and the integration lets you verify email in the HubSpot CRM. Kickbox owns its own validation network, so you can be sure your data will be accurate, while HubSpot validates the data for deliverability.

Chose Your Free Email Marketing Software

Now, you have a better sense of the best free email marketing tools at your disposal. Fortunately, you don't need to commit to any service. Since they're free, you can try these tools out depending on your business' needs, then select the one most ideal for you.

As your business grows from strength to strength you could notice that you have less time to handle all the different responsibilities as well as customer demands. Giving over some of this work to someone else is a wonderful way to assist you to concentrate on what’s most important. Copywriting marketing services are a massive asset to growing businesses. These professional writers are trained and experienced at writing copy that works for your readers and expresses your goals and messages clearly as well as creatively.

The true strength of social media is influence. Social media offers an avenue for companies to not only engage with customers but also influence them with the correct content which assists them with making a decision.

The effect of social media does not stop online. It is part of a much bigger scope and although social media may firstly create a certain buzz about a topic, overall the power that it generates will establish word-of-mouth advocacy.

The truth is that social media — when utilised strategically over time — is the most powerful form of digital marketing as well as market research that the world has ever seen. However, it’s not a magic bean that grows overnight into organisational success. It’s a platform for actual work. The art of social media marketing is knowing the best places to put in that work so you are able to get results and not just a lot of annoying people who think they’re your friends.

Why Choose Social Media?

The reason why individuals choose social media as their primary source of news is owing to its ability to deliver real-time updates, globally. For example, with Facebook Live – and the ability to share on the spot – gives massive audience coverage. Individuals with larger followings, who share news and articles or give their opinions, have a big impact because followers tend to trust the people who they are following on those platforms.

If you follow individuals on social media platforms who you trust, it’s more probable that you will believe the news as well as information which is shared by them. Social media platforms are also one tool that companies and influencers can use to show authenticity as well as transparency. For instance, the review system on Facebook pages assists people with evaluating the credibility of a company be it a restaurant, online retail store, media site or any sort of business.

It’s probably self-explanatory that social media (in other words, speaking with people) is a marvellous tool for the first pillar of digital marketing — building relationships with fans in addition to customers. You could be a big company, a small company, or an individual. Any of these parties can use social media platforms in order to show your customers that you aren’t a fly-by-nighter. That you can be trusted. That you know your stuff.

What Not To Do On Social Media

The most significant factor which kills your conversions is a lack of trust. Social media gives you an amazingly efficient, cheap, and effective way in order to build that trust — provided, obviously, that you’re good to begin with. (Social media also does a wonderful job of exposing lousy service, nasty business practices, and sub-standard products.)

Asking for ‘likes’ is the social counterpart of asking someone for a compliment. If something works well, or a post reaches a set audience who engages or likes the post, they will come and then like your page (or better yet, share it!)

Changing your outward-facing social strategy in order to match the unique social platforms will assist your followers to not only like what you post but also share it. In addition, this will help to boost your reach.

You also must not be measuring success based on this vanity metric. Utilise engagements within the social channel, as well as website analytics, in order to see how people interact with your website when they decide to make the next step.

Social media, as we’ve outlined in this article, is the mainstay of a digital marketing strategy.

Email Marketing 

 • Experts with the email marketing company Litmus estimate that email marketing returns an average of $42 for every $1 spent. 

• One survey found that 59% of respondents were influenced by email when it came to purchasing decisions. 

• A study of more than 1 billion shopping sessions in 2019 found that email marketing has a conversion rate of 2.3%, compared to 1% for social media.