HI! I'M VICTOR

Hurtful memories can stifle your development and growth. How do we break through this insidious mental conditioning? How do we grow and develop beyond hurtful episodes that bury themselves in our subconscious and influence our lives? How do we change and grow so that we can live our dreams?

The first step is to break the hold of these inhibiting influences from the past. Recognize them and then either get rid of them or turn them into a positive force that pushes you ahead rather than holds you back. Identify these inhibiting memories in your life so that you control them rather than allowing them to control you. Did someone hurt your feelings? Forgive them and forget it. Move on. Did someone punish you unfairly? It’s over. It’s done. Go on.

Here are a few of the most common emotions that burrow into the subconscious and impede our growth as individuals:

1. Anger: This is a natural response to a perceived attack or injury. It makes energy flow. But when allowed to simmer, it depletes energy that could be used to improve your life. If you hold your anger for more than a week, it is only hurting you. Make yourself let go. Envision yourself throwing it out. Ease your mind. Transform your anger into positive motivation. Don’t get mad, get motivated.

2. Revenge: The first cousin of anger. It also robs you of strength in the long run. The person who has injured you has probably gone on with life; so should you. Don’t let the injury hurt you further by inhibiting your growth. Lose it or use it. Instead of saying, “I’ll get them,” say, “I’ll show them. I’LL BE SOMEBODY!”

3. Sadness: This is more crippling than anger because it drains you from the start, sapping your will to go on. You probably will have to let this drain away slowly at its own pace. Time heals, but if the sadness seems to linger, consciously force it out. Seek out things that make you laugh and feel positive about life. Realize that feeling sad will not change anything. Seek peace of mind as your right.

4. Resentment: Life is not always fair. It is unrealistic to feel any other way, and holding on to resentment is no way to fight back. Drop it and get back into the battle.

5. Guilt: Guilt is another emotion that stands between you and your dreams. All of us have done things we feel bad about and regret. Things we would do differently. Many of us carry that guilt around and it keeps us from moving forward. Don’t let people put you on a guilt trip. Say to yourself when someone is putting you on the defensive, “No matter what you do or say to me, I am still a worthwhile person.”

To rid yourself of these past emotions, put them in a perspective that is positive rather than negative and thereby cut off their painful roots in your subconscious. Reinterpret the past with these methods: Get better, not bitter. Find a quiet, comfortable place. Sit back and relax. Think about something or someone who caused you pain or disappointment. Now take a mental step back from that feeling and the situation. Assess it. Did the emotions that resulted make you stronger? Did they give you determination? Can you use those memories to empower you rather than drain you? Why let them hurt you further?

 

It's well accepted that reduced physical activity and fast food are linked to obesity. But the evidence that these are the main causes of obesity is largely circumstantial. To stimulate debate, experts suggest 10 other possible causes of obesity, outlined in the International Journal of Obesity.

 

   1. Sleep debt. Getting too little sleep can increase body weight. Today, many get less shut-eye than ever.

   2. Pollution. Hormones control body weight. And many of today's pollutants affect our hormones.

   3. Air conditioning. You have to burn calories if your environment is too hot or too cold for comfort. But more people than ever live and work in temperature-controlled homes and offices.

   4. Decreased smoking. Smoking reduces weight. People smoke much less than they used to.

   5. Medicine. Many different drugs including contraceptives, steroid hormones, diabetes drugs, some antidepressants, and blood pressure drugs can cause weight gain. Use of these drugs is on the upswing.

   6. Population age, ethnicity. Middle-aged people and Hispanic-Americans tend to be more obese than young European-Americans. Americans are getting older and more Hispanic.

   7. Older moms. There's some evidence that the older a woman is when she gives birth, the higher her child's risk of obesity. Women are giving birth at older and older ages.

   8. Ancestors' environment. Some influences may go back two generations. Environmental changes that made a grandparent obese may "through a fetally driven positive feedback loop" visit obesity on the grandchildren.

   9. Obesity is linked to fertility. There's some evidence obese people are more fertile than lean ones. If obesity has a genetic component, the percentage of obese people in the population should increase.

  10. Unions of obese spouses. Obese women tend to marry obese men, and if obesity has a genetic component, there will be still more obese people in the next generation.

 

These other contributing factors deserve more attention and study. Even more explanations include: a fat-inducing virus; increases in childhood depression; less consumption of dairy products; and hormones used in agriculture. What do you think can be attributed to the epidemic?

 

It’s a great time to be an entrepreneur—in the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution. As an entrepreneur, you now have more access to information that enables you to make intelligent choices quickly. You have an advantage over big businesses in that you’re lighter, more flexible, and faster on your feet. You can target new markets more quickly, and you can turn on a dime. 

But being a successful entrepreneur requires that you look at the big picture and follow a plan through from beginning to end. Here are some practical guidelines that can help you when beginning your own enterprise:

1. Don’t Quit Your Day Job Just Yet 

Consider starting your business part-time, especially if it’s online, while you’re working and have a steady income. It usually takes six months to a year to get a business going and you don’t want your ability to make your house payment to hinge upon your company being an overnight success. Start with what you can manage, financially and time-wise, and scale up as your business grows.

 

2. Find Your Niche 

The days of general stores are over. Particularly online, consumers are looking for stores that specialize. You have to find a need—something a specific group of people want, but can’t get at the big chain stores—and fill it. You can’t compete with the big guys, so you have to find where the big guys aren’t and go into your niches.

 

3. Have an Online Presence 

Even if you’re not planning to start an online retail business, consider that the internet can still play a valuable role in your company. Having an online presence eliminates the limitations of physical location and broadens your customer base by, literally, millions. It’s also a great tool for promoting yourself and letting people, even in your own area, know that you’re there, and what you’re doing.

 

4. Refuse to Quit

Successful entrepreneurship requires creativity, energy, and a drive to keep going when you fail. Few people realize that before Bill Gates created the extremely successful Microsoft 3.0, he created a Microsoft 1.0 and 2.0, both of which flopped—but he kept at it. And that determination and refusal to give up is what will separate successful entrepreneurs from unsuccessful ones. Arm yourself with optimism to get beyond the ‘No’ or the trouble. There’s nothing wrong with failure—just don’t repeat the same mistake!

Every copywriter's nightmare. We write a beautiful copy for a client, who takes one look and says, "You can't be serious! This is too sales-y...or too simple...or too different..."

In response, I tell my own clients, “You may not like this copy. But you’re not the target market, even if you think you resemble your clients.” 

Here are 3 reasons why.

1. Customers Live on a Different Planet.

If you hang around the Internet, you develop a unique lifestyle. For instance, some of my best friends are people I’ve never met. We exchange emails and phone calls for years. My favorite web designer is an American living in Brazil.

And you hear the same promises over and over. “Bring traffic to your website.” “Attract all the clients you can handle.”

But if you’re targeting ordinary people (i.e., those who have actually met their best friends in person), many of our ho-hum phrases will seem fresh and exciting.

“Hype-free marketing? I like that,” purred an earth-dwelling prospect recently. “That’s a whole new way of looking at marketing.”

Your world may not be the Internet. Maybe you live fitness, coaching, cooking, or finance. But chances are your familiar phrases will seem fresh and exciting to your target market.

 

2. Customers Want to Be Sold.

 

They know you’re not putting up websites and creating brochures so you’ll feel good and collect gold stars for your Permanent Records.

And if they want your service, they’re looking for reasons to say “yes.” Think of all those Madison Avenue ads with the theme, “You deserve it.” Or, “You’re worth it.” They’re giving us permission to spend our money.

 As long as you’re tasteful and – drum roll – meeting their real needs, your customers will actually appreciate learning about what you offer.

 Recently I was pitching my services to “Frank,” a prospective client who sells fitness services. Hesitantly, I referred him to a website I’d written for “Tom” – a financial professional who was terrified we were selling way too hard.

 Frank was impressed. “This isn’t the least bit pushy. It’s so warm and friendly! Tom sounds like such a nice guy.”

 We’re still talking. But when Frank sees his own fitness site, I bet he says, “Um – do you think we’re selling too hard?”

 Also Read: 3 elements that your Ad succesful

3. Customers Don’t Want to Stop and Think.

 Some words and phrases slow us down. For some good examples, pick up your college textbooks and maybe a couple of academic journals. You’ll see words like “moreover,” “counterintuitive,” “although,” and more. (I know. I wrote many.)

 How did you read your college textbooks? I bet you read slowly, made marginal notes and hung on tight to your yellow highlighter pen.

 Alas, website visitors don’t study our copy the same way. We have to help them create highlights and move along fast.

 Which gets read more:

 (a) “Although you can work very hard, you may not see results for a long time.”

 (b) “But you can work really hard and wait forever for results.”

Are you looking for a copywriter? He is here. 

 

When was the last time you bought a car?  Did you really NEED a car?  I mean REALLY need a car?  Chances are the one you were driving was still running when you bought the car you have now.  Yep, people rarely buy because they need... they buy because they want to experience the feeling that comes with buying.

 We enjoy new purchases.  Sure, we can convince ourselves that we really needed a new one, but if we're totally honest we'll have to admit that we could've got by without it.  What does this mean to your advertising campaign?

 

1. State The Benefits Of Your Product or Service

Capitalize on the ways a customer will improve his lifestyle by making the purchase.  Will he increase his own business profits by 50 percent?  Say so in the opening statement of your sales letter, or at the top of your Web page.

 Also Read: 3 Powerful tactics that motivates customers to buy

Don't obsess with the features of the product itself or your credibility.  Frankly, customers could care less.  Let's face it... they're a bit selfish when it comes to dishing out their hard earned money.  All they want to know is what's in it for them.

 

2. Paint Word Picture That Let Them Experience the Benefits

 

"Wake up tomorrow, with no boss!  You can spend the day with your family or on the golf course... there's nobody to tell you what to do."

 

A Multi Level Marketer may want his audience to feel the freedom of having no one to answer to if they become successful in the business.  He'll dramatize that desire, and put the listener in the seat to inspire it to take hold until the listener is ready to sign up and get started.

 

3. Inspire Immediate Action

 

Hey, let's face it... the longer a customer lolly gags, the greater the chances he'll never take the plunge.  Don't let him off the hook that easily! 

 

Set a deadline.  Put on the pressure to buy now, or miss out on the deal.  Chances are pretty good that the procrastinator will get with it just to save a few bucks.

 

What about your sales materials?  Have you taken a good look at the things you are advertising?  Make sure you are focused on the benefits the consumer will experience from the purchase, and not on the features of the product or service.

Are you looking for an expert to take care of your Ads? This is the one

The truth is, juicing benefits everyone.

It doesn’t matter if you’re looking to drop weight and slim down, or you want to boost your immune system so you can fight off diseases, juicing is your fast-pass to a healthier and happier you.

You see, juicing introduces your system to a wide variety of vitamins and antioxidants, while reinforcing your immune system with the important nutrients it needs to fight disease.

 In reality, few people ever get the vitamins and nutrients they need each day. However, with juicing, you’re able to send a quick and plentiful supply of important nutrients to your body without the need to digest all that fiber.